Blurb: Is a feature added with 1.2.3 version. The field is on your Product Page Description. Enter a short description of the product. Will be displayed on product list pages and main section of the product page.
Ok, I understand your point, since you're only going to provide product by case or pallet. Then look at the options tab.
You could add options with the the number of bottles in the manner you are selling. You will have to play around a little to get the bottle one to not show up - or use a negative number so it goes to zero, or you can track stock and have it set to zero for the singles - Or simply say not sold in singles. But the option would give you the case price, and and they can order multiples of it.
Skinsheen Bronzer Stick - Size Pallet (2736 bottles) $4,133.50
There's a handy extension in the Marketplace
http://marketplace.abantecart.com/option_pricethat will handle the pricing as the final pricing and not an added to price. Customers get confused on the add to pricing.