General Topics > SEO
Meta Tag SEO Tips and Tricks
gordontaylor:
Meta tags are descriptive information hidden within the head tags <head></head> on every webpage. Even though it is never displayed on a web browser, it is seen by the Search Engine bots when they visit your website, therefore it's an excellent way to gain some points in your SEO algorithm.
Within the Admin Panel there is a place to input the keywords and a meta description. Make sure you use these important inputs via the Admin Panel and put some thought into what you say in the description, but keep it to about 30 words, more will NOT be displayed in your search results.
When inputting your keywords, don't use more than 8 keywords. See this thread http://forum.abantecart.com/index.php/topic,1675.0.html for keywords in your page text.
There is much more you can do with the meta tags to increase your SEO rankings.
Add these attributes to your head section within the template:
You will notice I specifically address the Google bot separately and this seems to help. I have proven all of these techniques in the past. Many are old school, but old school still works!
You'll notice a line, "revisit-after" I found this to be particularly helpful, especially with new websites and those that don't change content often.
--- Quote ---<META NAME="distribution" CONTENT="global" />
<META NAME="ROBOTS" CONTENT="all, index, follow" />
<META NAME="revisit-after" content="10 days" />
<META NAME="GOOGLEBOT" CONTENT="INDEX, FOLLOW" />
<META NAME="MSSmartTagsPreventParsing" CONTENT="TRUE" />
--- End quote ---
To access the head section, go into your cPanel (if you don't have an editor like Dreamweaver or FileZilla) and follow this path:
Storefront>View>default_html5>template>common>head.tpl NOT HEADER.TPL
Edit the page using the editor button at the top of your cPanel or within your desktop editor and add those Meta Tags.
Next add these tags to your head section. It's SEO for facebook and it really helps not only with FB, but the other SE's see it and use it!
Change the website info to your website, and with the image, choose one that you wish to be displayed on Facebook.
--- Quote ---<meta property="og:title" content="Wholesale Ostomy Supplies" />
<meta property="og:type" content="website" />
<meta property="og:url" content="http://wholesaleostomeysupplies.com/" />
<meta property="og:image" content="http://www.wholesaleostomysupplies.com/storefront/view/default_html5/image/hollisterlogo.png" />
--- End quote ---
Notice they contain a value called meta property. This will NOT validate if you insist on using a validator (mostly it's a customer request) If yo must validate your cart, then you can't use those tags as meta property is NOT valid HTML5 at this point.
I have experimented with these on identical websites and proven that they do help with rankings.
Remember, with Google content is king! They rank fresh content - given all else is equal with your website and the competition.
GottaRun:
Bit of a rookie question here, but if using Google Analytics would you place the ID code in this meta tag description section of each page?
gordontaylor:
Good question.
The answer is a big NO.
There is a specific place in the Admin script that will place your GA in the correct spot...at the bottom of the page! GA is a piece of java script.
The path in the Admin Panel is System>Settings>General>scroll to the bottom of the page.
There is where you input your GA code. GA needs to be on every page in order to work properly.
erictwendell:
That was a great post thanks. How about the keyword research. Can we make our website searched by few targeted keywords?. And where to add those keywords in the coding part?
gordontaylor:
Try Bing webmaster tools....they have a great keyword tool ... I like it better than googles.
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