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How Important is Mobile to your business?


Consider this news item!

--- Quote ---Customers are relying more on their mobile devices to access health resources and keep track of their pharmacy needs. As a result, CVS Caremark (NYSE: CVS) says that it has seen a 250 percent increase in mobile and app traffic over the past year.

"As a pharmacy innovation company, we are committed to empowering our customers on their path to better health and have put in place an integrated digital strategy to help us serve those customers even better, across all channels and touch points, Brian Tilzer, SVP and chief digital officer, CVS Caremark, told Retailing Today.

Digitally savvy pharmacy customers have been logging in online in droves. Traffic to increased 75 percent from 2012 to 2013, while the proportion of overall traffic originating from mobile devices jumped from 30 percent in 2012 to more than 50 percent in 2013. The company also saw an increase in mobile prescription refills, with 37 percent of digital refills coming from smartphones and tablets.
--- End quote ---

250% increase in Mobile traffic! Now that says a lot!

Very interesting.


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