Author Topic: Brick and Mortar - They're Afraid of You!  (Read 9446 times)


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Brick and Mortar - They're Afraid of You!
« on: March 19, 2014, 09:47:14 PM »
Using AbanteCart to sell your wares online is probably the smartest move you've ever made! Here's proof.

Nearly three quarters, or 71 percent of shoppers, expect to view a retailer's in-store inventory online, according to a new survey by Accenture and Hybris Software. This feature has grown increasingly popular among brands that offer click-and-collect or ship-to-store programs. The survey results also indicate that 50 percent of shoppers expect retailers to offer click-and-pick-up programs and 39 percent of shoppers say they are unlikely or very unlikely to visit a retailer's store if its website does not provide physical store inventory information.

The problem that big retail is having is that they're struggling to get their entire inventory online.

As customer demands become more strict, retailers are finding it difficult to keep up with multichannel initiatives. The study shows that nearly all (94 percent) of retail decision-makers said that their companies face significant barriers to becoming an integrated omnichannel organization. The top concern for implementing such a strategy is due to technology barriers. According to the survey, 40 percent of retailers reported that they are having difficulty integrating the appropriate omnichannel technologies across all of their channels.

Personnel problems ranked second: only 46 percent of retailers have a dedicated omnichannel team in their home offices and another group of retailers said a lack of in-store associate training presented another hardship.

You are in the right place, at the right time folks....get to it!
« Last Edit: March 20, 2014, 02:54:32 AM by Basara »


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