General Topics > Mobile Ecommerce

Facebook's mobile push could boost conversions


Facebook was responsible for 63 percent of all social media visits to mobile stores in 2013, or a total of 23.3 million visits.

We looked at 37 million social visits to moblie stores, which led to approximately 529,000 total online sales in 2013. Roughly 85 percent of all orders made following social visits came from Facebook, and that represents a 129 percent increase over 2012.

As behavior shifts and mobile usage increases Facebook still commands the majority of consumers' time spent on mobile devices, thanks in large part to the Facebook-owned Instagram, according to app analytics provider, Flurry.

While more visitors arrived on shopping sites from Facebook, it was actually Polyvore which generated the highest average order value of any social site.

Polyvore is a social site similar to Pinterest where members curate products, grouping them into digital lookbooks or mood boards. Users can click through to buy from a retailer's website. Visitors that are directed from Polyvore spent more with Shopify stores than other social sites, spending on average $66.75 per order.


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