General Topics > SEO

Rich Snippets Greatly Improve Rankings

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You are really right, rich snippets will help in increasing page rank.

It's necessary to configure Rich Snippets in order to standout in search results. Rich Snippets also helps to improve CTR (Click-Through-Ratio)

Rich Snippets provide a small sample of a site's content on Search Engine Result Pages (SERPs) of search engines such as Google, Yahoo, and Bing. They enhance your search listing, making it more enticing for users to click on and easier for search engines to extract information.

In the beginning, Rich Snippets were mostly used for:


Structured data is always challenging to install on site codes. The markings that I like to implement are culinary recipes. I think they are the most challenged.

For two Brazilian companies I have installed data marking for culinary recipes. One makes potatoes and the other wheat flour. On the website of companies have blog revenue as a marketing strategy. At least in Brazil, posts from recipes that do not have data tags never rank well in search engines.

I think definitely YES. Because it makes google to crawl it and also looks attractive and makes to user to click it. We must use rich snippets as one of the main strategies in SEO  8)


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