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Tips and Tricks / The Best Most 17 Effective Ecommerce SEO Tips
« on: October 04, 2021, 01:41:04 PM »
In the last five years, eCommerce has skyrocketed in global popularity. At the same time, the acquisition cost has increased, making it more difficult for online retailers to create new customers at a reasonable rate.
In such a competitive landscape, e-commerce marketers have an obligation to rely on high-scale channels at low cost, a prominent example of SEO that has been proven to work for decades.
In this article, you will see nine effective ecommerce SEO tips that you can use to increase your traffic.
Effective Ecommerce SEO Tips
What is eCommerce SEO?
Ecommerce SEO is the method of growing the visibility of your website on google search engine ranking pages (SERPS) by targeting keywords related to your product as well as improving the site structure and speed. The goal of e-commerce SEO is to rank your e-commerce store as high as possible to drive more traffic to your e-commerce website.
17 Effective Ecommerce SEO Tips
Ecommerce SEO may seem daunting to get right at first, but once you know what to focus on, it’s not that hard. In this section, we will cover 13 tips to enrich your eCommerce SEO game.
1. Create a detailed keyword plan
Google has a tough job; Every second, it has to serve search0,000 users with relevant search results. If they provide bad results, they will hurt their business, depending on their quality search results.
For each search result, Google needs to select the best pages that meet the user's purpose, which they can determine based on the user's search query. In the SEO world, we call user search queries "keywords".
For decades, SEO practitioners have categorized keywords into 3 broad groups based on user motive:
Informative keywords: Keywords that indicate the need to know about a specific problem - e.g., "How to use protein powder," "Protein powder tips," "Protein powder tutorial."
One study found that 0% of total searches were informative, while 10% were navigational and 10% transactional.
The Search Intent Study shows that 80% of search queries are informative
Helping Google show the best results for their users' search queries is a surefire way to improve their search results. For this reason, you want to show the most relevant pages for each keyword your customers create.
In such a competitive landscape, e-commerce marketers have an obligation to rely on high-scale channels at low cost, a prominent example of SEO that has been proven to work for decades.
In this article, you will see nine effective ecommerce SEO tips that you can use to increase your traffic.
Effective Ecommerce SEO Tips
What is eCommerce SEO?
Ecommerce SEO is the method of growing the visibility of your website on google search engine ranking pages (SERPS) by targeting keywords related to your product as well as improving the site structure and speed. The goal of e-commerce SEO is to rank your e-commerce store as high as possible to drive more traffic to your e-commerce website.
17 Effective Ecommerce SEO Tips
Ecommerce SEO may seem daunting to get right at first, but once you know what to focus on, it’s not that hard. In this section, we will cover 13 tips to enrich your eCommerce SEO game.
1. Create a detailed keyword plan
Google has a tough job; Every second, it has to serve search0,000 users with relevant search results. If they provide bad results, they will hurt their business, depending on their quality search results.
For each search result, Google needs to select the best pages that meet the user's purpose, which they can determine based on the user's search query. In the SEO world, we call user search queries "keywords".
For decades, SEO practitioners have categorized keywords into 3 broad groups based on user motive:
Informative keywords: Keywords that indicate the need to know about a specific problem - e.g., "How to use protein powder," "Protein powder tips," "Protein powder tutorial."
One study found that 0% of total searches were informative, while 10% were navigational and 10% transactional.
The Search Intent Study shows that 80% of search queries are informative
Helping Google show the best results for their users' search queries is a surefire way to improve their search results. For this reason, you want to show the most relevant pages for each keyword your customers create.