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Link building is essentially about enticing other sites to link back to yours. Those links indicate to search engines that the site is a reliable source, which gives you a higher chance of ranking higher on the search engine results page, gives you more traffic, and strengthens your brand's credibility. Simply put, good backlinks mean more visibility, more traffic and growth for your site in the long term.

If you deleted a category but still cannot reuse old SEO keywords make sure the category is fully removed and deleted from trash and remove any redirects created by SEO plugin .Then refresh/clear your site and browser cache so the keywords became usable again.