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It's important to prepare yourself for marketing in 2018 in three different ways. First, look back on what worked in 2017. Even though there will be trends and changes, a large percentage of what worked then will still work now. Second, look at your existing channels and see what new features and strategies you should be incorporating to stay successful. Third, look at new channels and strategies that make sense for your business, that you can commit to successfully launching. In this post, we'll be covering three of the more recent marketing tools that would fit into the third category of new strategies to try.