Local SEO for service businesses feels different from traditional organic SEO and I am curious how others are approaching it.
From what I have seen, Google Business Profile consistency and review velocity matter more than most on-page factors for local map pack visibility. A business with 60 genuine reviews and an incomplete website can outrank a technically strong site with 5 reviews in local results.
For organic local rankings the usual signals apply — content relevance, internal linking, page speed — but location-based intent seems to weigh heavily even when the keyword itself is not location-specific.
What has been working for you in local SEO this year? Particularly interested in whether anyone has seen Google Business Profile changes affect organic rankings, not just map pack.
From what I have seen, Google Business Profile consistency and review velocity matter more than most on-page factors for local map pack visibility. A business with 60 genuine reviews and an incomplete website can outrank a technically strong site with 5 reviews in local results.
For organic local rankings the usual signals apply — content relevance, internal linking, page speed — but location-based intent seems to weigh heavily even when the keyword itself is not location-specific.
What has been working for you in local SEO this year? Particularly interested in whether anyone has seen Google Business Profile changes affect organic rankings, not just map pack.