The eCommerce subscription model is a business model in which a company provides ongoing services on a regular basis in exchange for regular payments from the customer.
The subscription model isn't exactly anything new; many agree the approach dates back to the days of Gutenberg and the printing press.
Even throughout the 20th century, we saw subscription-based services (such as newspapers, magazines, and cable TV) thrive.
But, as we've seen in recent years, the subscription model isn't just for these more "traditional" niches. Nowadays, companies in the fashion, entertainment, and even food industries adopt this approach into their overall operations.
The subscription model isn't exactly anything new; many agree the approach dates back to the days of Gutenberg and the printing press.
Even throughout the 20th century, we saw subscription-based services (such as newspapers, magazines, and cable TV) thrive.
But, as we've seen in recent years, the subscription model isn't just for these more "traditional" niches. Nowadays, companies in the fashion, entertainment, and even food industries adopt this approach into their overall operations.