Author Topic: Getting Ready for Googles New Algorithm  (Read 8068 times)

Offline Gordon Taylor

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Getting Ready for Googles New Algorithm
« on: April 08, 2015, 11:26:12 AM »
The following are excerpts from a newsletter from A2 Hosting.

As an experienced SEO guy, this is some important information and needs your attention.

Get Your Site Ready For These Google Updates
Google is constantly tinkering with their algorithm. They update it over 500 times per year on average.

Many of their updates are pretty minor. However over the course of the past few weeks, Google has two very important algorithm updates that you'll want to make sure you're prepared for.
Death Of Doorway Pages
Google has recently announced that they are cracking down on the ranking of doorway pages.

What is a doorway page?

Google defines them as:

"Doorways are sites or pages created to rank highly for specific search queries. They are bad for users because they can lead to multiple similar pages in user search results, where each result ends up taking the user to essentially the same destination. They can also lead users to intermediate pages that are not as useful as the final destination."

Google's New Mobile Ranking Criteria

This week Google announced new mobile based criteria which will affect your search result ranking for users searching from a mobile device. This makes sense, Google wants to return higher quality mobile pages to users on mobile devices. But it means if pages on your site aren't responsive or the responsive design doesn't meet Google's criteria, you may see those pages drop in the results.
 Fortunately, Google has provided a tool which you can use to check your site. It will let you know what you need to improve on your site in order to avoid being penalized when these new criteria go live April 21st.

Is It Time To Stop Link Building?

We've been warned about the potential dangers of link building schemes for years. Most site owners are well aware of the threat of having their website blacklisted by Google and avoid such schemes. Natural, white hat link building is still OK, isn't it? According to a recent Google+Hangout, it sure sounds like Google is telling us that link building should be avoided.

Google Webmaster Trends Analyst John Mueller was asked, “Is link building, in any way, good?” His answer was quite interesting...
« Last Edit: April 08, 2015, 01:02:38 PM by Gordon Taylor »


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