Rich Snippets Greatly Improve Rankings

[Gordon Taylor]

Recently Google upgraded it's algorithm and one of the things its doing is giving more weight to what they're calling "Rich Snippet Markup". I have added an easy "Rich Snippet Markup" to my home page in the form of a title done in h1. Previously, h1 mattered, but now it's even more important. There is a ton of rich snippet markup that can greatly enhance your rankings and we'll get into those in another post.

Take a look at my home page https://naturalhandcraftedsoaps.com/ and you'll see that I've added an h1 page title to the header instead of using a logo in the upper left hand corner. This is what is known as a "Rich Snippet Markup" and very valuable to your ranking.

I have attached an image to show where I place the code within the template. Keep in mind, this requires a little knowledge of html to accomplish. If you don't feel comfortable doing it, then find someone to help you.

Much of the code you see in the image is not necessary, just the table structure and the h1 is all that is really necessary, the rest was inserting the humming bird pictures and css to shadow the text.

As I've said, I'll get into more "Rich Snippet Markup" in another post, since it requires a more advanced knowledge of html, but it's definitely worth the trouble (even if you need some one to do it for you) to get a leg up on your competetion with regard to SERP!

[Advisor]

Thanks for this, very useful. 

And way more structured this way.

[BryanWalters]

Thanks Gordon for sharing the tips.

I will try using this.

[Trendslink]

are this tips still can use for the latest version?

[Basara]

Hello.

You can add rich snippets by edition your template files or one click solution with 3rd party extension http://marketplace.abantecart.com/rich_snippets

[HelenGreene]

You are really right, rich snippets will help in increasing page rank.

[simonwalker]

It's necessary to configure Rich Snippets in order to standout in search results. Rich Snippets also helps to improve CTR (Click-Through-Ratio)

[marshasarv]

Rich Snippets provide a small sample of a site's content on Search Engine Result Pages (SERPs) of search engines such as Google, Yahoo, and Bing. They enhance your search listing, making it more enticing for users to click on and easier for search engines to extract information.

In the beginning, Rich Snippets were mostly used for:

Organizations
Reviews
People
Recipes
Events

[paulosebin]

Structured data is always challenging to install on site codes. The markings that I like to implement are culinary recipes. I think they are the most challenged.

For two Brazilian companies I have installed data marking for culinary recipes. One makes potatoes and the other wheat flour. On the website of companies have blog revenue as a marketing strategy. At least in Brazil, posts from recipes that do not have data tags never rank well in search engines.

[itstrisha]

I think definitely YES. Because it makes google to crawl it and also looks attractive and makes to user to click it. We must use rich snippets as one of the main strategies in SEO 

[john321]

that's really an awesome thing to know that rich snippets are improving ranking, since google introduced rich snippets, many sites are trying for obtaining rich results but unfortunately google display only for few sites despite markup

[accenddigital]

Rich snippets can give you great visibility when you get your structured data markup right. It helps to improve ranking of my website

[Polo_mac]

Thanks for this, very useful. 

And way more structured this way.

Rich snippets are always one of the major factors of ranking. I optimized me this site with a rich snippet