On the backend product edit page, there should be a box for a short description under the product name. This short description would show under the product name on the front end of the website.
I am finding a need to enter a short description about the product (just a few words) and would like it seen when browsing products. This short description, in my instance, would be used to show certain options that could be added to that specific package (as of right now options would be unknown without viewing product itself). Without customers knowing about the options available they may move on past certain products they are actually looking for.
This could be a smaller font and/or not all caps.